A genre is a type/category of film, this is made clear through different elements that are recognisable and identifiable for the audience. For example, for a horror film, the stock elements that we would typically see would be blood and knives (specifically in a slasher horror film).
Some recognisable conventions of genres are; characters, settings, props, sound, narrative and other visual imagery.
This is useful for the audience because it helps them to differentiate films from one another. This is usually done by different codes and conventions which are elements that we typically see in certain genres. It is most useful when it comes to the marketing of films as the audience need to know what type of film they are seeing so they don't feel they are wasting their money.
Genres are also useful for institutions as it makes it easier to market the films to attract their targeted audiences. Different icons and motifs are used as a shorthand way of communicating the themes and plot to the audience.
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